BRAND IDENTITY
PACKAGING CONCEPTS
PACKAGING DESIGN
STYLE GUIDE ASSETS
ART DIRECTION

Possibly our most ambitious project to date, we were asked to rebrand the entire Thomas & Friends packaging range. Initially developing a range of concepts for the new packaging the project matured into a massive redesign for all Thomas packaging across the 6 distinctive market segments. Our challenge was to bring the 6 market segments disparate packaging together under one new creative approach whilst retaining the unique qualities of each.

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