ART DIRECTION
STYLE GUIDE
CREATIVE ASSETS
PRODUCT CONCEPTS
POINT OF SALE
STYLE GUIDE
CREATIVE ASSETS
PRODUCT CONCEPTS
POINT OF SALE
It never ceases to surprise that what can often seem like a small project with a quick turnaround can grow into something much larger. That is what happened here, initially asked to present options for a new marketing proposal this project grew into a full style guide. This guide uses light trails and checks to build the racing theme.
