ART DIRECTION
STYLE GUIDE
CREATIVE ASSETS
PRODUCT CONCEPTS

Being big gamers at Fraktal we were thrilled to be given the opportunity to work on the original video game superstar. Pac-Man! We were commissioned to create four guides each consisting of a different trend. No portfolio is complete without a Stickerbomb project and Fraktal’s is no exception. Pac-Man has strong iconography that is well suited to the stickerbomb style. We created new elements that complimented the existing icons while giving Pac-Man an edgier and urban feel.

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