![](https://cdn.myportfolio.com/26773ee72131a0b46559550589d79ec8/87ec90e3-4ae3-4426-9cbc-222e6acf7ac3_rw_1920.jpg?h=15f5feab80a0ca30be8ddb4bd9f6452b)
ART DIRECTION
STYLE GUIDE
CREATIVE ASSETS
PRODUCT CONCEPTS
STYLE GUIDE
CREATIVE ASSETS
PRODUCT CONCEPTS
Our first foray into the world of Fireman Sam was a great project to be asked to do. The client asked us to come up with a fresh new look for the brand, with strong technical elements drawn from the emergency services in the graphics and iconography.
![](https://cdn.myportfolio.com/26773ee72131a0b46559550589d79ec8/313ab834-594f-4d00-adf2-ec7c1ab05b46_rw_1920.jpg?h=dd9f34f57c3809d660c7afc9cd748540)
![](https://cdn.myportfolio.com/26773ee72131a0b46559550589d79ec8/29197c73-c3ec-4cf5-93ac-2f3f618d2c6d_rw_1920.jpg?h=9473d8b7d67180030a37599f28acebbd)
![](https://cdn.myportfolio.com/26773ee72131a0b46559550589d79ec8/ef0c3a52-cb71-4cc5-9eae-f68357939214_rw_1920.jpg?h=0afbd9a20312c0d7dea6f0dda97e32a3)