BRAND IDENTITY
PACKAGING CONCEPTS
PACKAGING DESIGN
STYLE GUIDE ASSETS
ART DIRECTION
PACKAGING CONCEPTS
PACKAGING DESIGN
STYLE GUIDE ASSETS
ART DIRECTION
Possibly our most ambitious project to date, we were asked to rebrand the entire Thomas & Friends packaging range. Initially developing a range of concepts for the new packaging the project matured into a massive redesign for all Thomas packaging across the 6 distinctive market segments. Our challenge was to bring the 6 market segments disparate packaging together under one new creative approach whilst retaining the unique qualities of each.
