BRANDING
LOGO DESIGN
ART DIRECTION
PACKAGING
STYLE GUIDE
CREATIVE ASSETS
POINT OF SALE
LOGO DESIGN
ART DIRECTION
PACKAGING
STYLE GUIDE
CREATIVE ASSETS
POINT OF SALE
In addition to creating the new Scrabble logo, we also redesigned the entire range of Scrabble related packaging. The packaging had to work as a family and each design had to work as an individual product.